We try to respond to as many questions, suggestions and criticisms as possible. As a result we get better engagement from our fans, they are more likely to share our content, more likely to respond to our requests for help and stick up for us when the ‘haters’ rip on us.
Quote from Bryce Moore, KMOV.com site manager, St. Louis, on how his TV station handles engagement with its audience via its Facebook page.
KMOV puts Facebook to work covering airport tornado —By Cory Bergman/Lost Remote.com
Heard through STLTomorrow